music or image flashing) is incorporated to an ad but not enough to elicit conscious threshold and yet affect the consumer’s brand choice. This precept is used in advertising or marketing where a subliminal stimulus (e.g. For instance, a recipient of a subliminal stimulus may be able to perceive it but may not be consciously aware of it. ( Psychology) In psychological research, a subliminal stimulus is a kind of stimulus wherein it may be perceived and processed in the brain but does not elicit awareness of perception. When an action potential is reached, it will lead to cascading events resulting in the contraction of skeletal muscle fibers in a motor unit. Absolute Threshold - the minimum level of a stimulus, below which there is no effect the minimum amount below which something either does not exist or is so. adequate in strength and duration) to cause a depolarization and produce an action potential. In evoking a contraction of a skeletal muscle, for instance, the stimulus has to be liminal (i.e. There should be a change in an action potential in order to evoke a response. The stimulus below threshold is referred to as subliminal. But stimulus having intensity below the threshold will not be able to. ( Physiology) A stimulus with an adequate intensity can generate an action potential. Most of the research on subliminal perception is done on visual subliminal perception. ( psychology) A stimulus below the threshold-line for conscious perception but can evoke affective reactions without awareness Subliminal Perception The term subliminal is derived from the terms sub (below) and limen (threshold), and it refers to perception so subtle it cannot reach conscious awareness. ( physiology) A stimulus inadequate to generate an action potential and thereby does not evoke a response
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